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Domain Names, July 2003

It's hard to remember, hard to spell as people don't know whether to use "Dr", "Dr." or "Doctor" for the first part and "tandem" is hard to spell over the phone with it having both a letter "n" and "m." Also, it doesn't give anyone a clue as to what I do. Well, at least it's short with a dot com domain.

You may be wondering why I use DrTandem.com or why I don't change it. The name comes from an obscure 70's song, "Dr. Tandem Takes a Ride." Tandem refers to telephone company switching tandems and I used to work as a telephone repairman. I reserved the domain name long before I had a need to use it. Most of my business comes via word-of-mouth, so I'm not terribly concerned with search engine rankings for my site. But, I digress. Let's get back to our discussion.

Another thing to consider is to use a keyword or two in your domain name, if possible. It would appear that certain search engines such as Google may use the domain name as part of its search criteria. For instance, there's LotionLady.com that is ranked high with a search for "lotion" on Google. Yet, Lotion.net, which has absolutely nothing to do with lotion or skin care, is right up there with it. If you look at Lotion.net's source code, the actual word lotion is used maybe once. This gives great suspicion that it is simply its domain name that is driving its ranking. Other sites that link to it may also contribute to its rank, but that's another topic.   Continued>>>