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SEF - Search Engine Friendly, July 2004
Don't be surprised, if it's in the millions. You only need to concern yourself with the sites that are in the top positions. Do they relate to what you offer? If they do, it's a match. Some SEO firms will go for unique terms such as "small xyz widgets" and sure enough, your site will be number one for anyone looking for "small xyz widgets." The problem with this is that virtually no one will use that as a search term. So, concentrate on what the average person would use as a search term when looking for keywords.
Also, concern yourself with the title tag of your site. It appears to the visitor at the very top of the browser. If your company is called "Jane's Café," but your big seller is your homemade apple pie, your title tag should not be "Jane's Café," it should be "Homemade Apple Pie from Jane's Café." Use relevant keywords in your title that are likely to be used in a search for your site.
Besides keywords is your content. This is the heart of your site, the reason people would want to visit it. Part of your content may be links to other relevant resources both within your website as well as sites external to yours. The links are most efficient when the anchor text (text on which the visitor clicks to use the link) is relevant to your content. Continued>>>